RUCHE BRIDAL COLLECTION PREVIEW | Vintage-Inspired Dresses, Shoes and Accessories.

Oh yes, I realize that it’s Friday evening.  Trust.  But my hope is that this post will bring you a little weekend cheer, to be carried through all the way up until Monday at 10:00 am.  ’Course, there are several things I’d like to discuss at this moment, not just one, but I’m sure you’ve come to expect that of me at this point in the game.  So here we go.

I’ve been smelling diaper cream for the better part of an hour now, and that would be fine except (well not fine, but…) there are approximately zero babies (or centenarians) within shouting distance of me.

I want to get to the BOTTOM of this!  <– diaper joke.

Ok so many of you know, I’ve been hunkered down today as I continue to spit up what will be Part Dos of hopefully only TWO Bachelor Finale recaps, in what is my albeit small but driven contribution to the world’s efforts in making a person like Ben pay for his behavior this year.  I wanna make the phrase go, “no BAD deed goes unpunished,” instead of the other way around – who’s with me?

But the thing is I’ve been raring to go on blogging this preview post of the killer new wedding collection that Ruche shared with me recently, because I think– scratch that, I KNOW it’s going to get your brain tingling and your body seizing when you see the whole shebang.



I spoke with Mai, who’s the co-founder of Ruche, and besides being a lovely person, she schooled me on the fact that this is Ruche’s first foray into the bridal scene.  So this is kind of a big deal, and I’m kind of very excited about it, since I love Ruche, always have.  The images you’re about to see were shot by the incredible Stephanie Williams, and it’s going live this coming Monday, March 19, at 10:00 am PST, so, if you haven’t yet had a peek at it – or even if you have – I wanted to share the loveliness with your faces before 10:00 am on Monday, to get you sort of prepared.  Because worst case scenario, for me, is that you go check it out on Monday, and you’re so overwhelmed by the whole thing that on a scale of 1 to 10 you completely throw up your breakfast, slap your dog in the face because of the dizzying rise in adrenaline you’re experiencing, and then walk home naked from the office because you thought the dream you were having of already wearing one of their new dresses was indeed your reality.

In other words, I have a vested interest in maintaining your sanity, and this is me doing my part.

With that said, it’s time to GEDALOADA THIS:

Any favorites?  What do you think of the collection?

I’m actually looking at these with an eye for actual wedding dress wearing… since, as you’ve probably heard one too many times already this week, I’m in the wee beginnings of wedding planning mode and therefore have an even more unstoppable hunger for the latest and greatest.  And speaking of hunger, I also have an unstoppable desire for the roundest and firmest, which is why the elliptical machine is the newest man in my life.

… I have RuPaul singing “Yoooo betta WERK, werk it girrrl” on a loop inside my head.  It’s motivating and also probably a clinical issue that I should have looked at.

xoxo  - Alison

Collection: Ruche / Photography: Stephanie Williams / Event design & Coordination + Paper Details: Sugar and Fluff / Florals: Bunch Studios / Cakes: My Sweet and Saucy / Makeup + Hair: KC Witkamp / Vintage Rentals: Ribbons and Rust / Location: Kimberly Crest / Models: Ashlyn Pearce, Madeleine Barnes, Jessica Strother, Eric Allen, Sarah G., Margarita K

Label(s): Color, Pink, Yellow, {Fashion}

Love all of this...


  1. chandra ~ Oh Lovely Day on March 16, 2012

    I got an in person look yesterday in LA and it is gorgeous, especially the vintage-inspired headpieces and accessories! swoon-worthy. Loving your first look of the lookbook!

    PS- diaper cream smells good, no? Better than poo at least…

  2. Naomi on March 17, 2012


  3. Lorna on March 17, 2012

    Absolutely stunning, I love the detail on the dresses and the lace gloves are beautiful

  4. wow such a nice wedding dress and accessories collection..thanks for sharing.

  5. Lauren on March 17, 2012

    I LOVE this collection. I am in love with all things vintage, and the designer couldn’t have hit the nail on the head better! So gorgeous! I already have my dress, but I might just get a “leaving the wedding” dress from Ruche.

    Thanks for your post! And I find Febreze always gets out the nastiest smells…

  6. Lena on March 18, 2012

    The 3/4 sleeved confection and I have already in a relationship…

  7. Tim Duncan on March 19, 2012

    Gorgeous pieces! Very very stunning!

  8. bridal girl on March 19, 2012

    So beautiful. I love everything in here! So great! From the vintage wedding gowns to those bridesmaids dresses and the wedding cake too. Love it!

  9. Chantal on March 19, 2012

    I love the headpieces shown here, especially the one with the feather. The shoes are also gorgeous!!

  10. Susan on March 20, 2012

    LOVE!!! the lace gloves just sent me over the edge!

  11. Beautiful!! I love all of it. Don’t you wish you could just dress like that everyday ;)

  12. Mia Silver on March 21, 2012


  13. Ilana on March 23, 2012

    SWEET HOLY MOTHER OF GOD THOSE STRAIGHT-UP GAVE ME CHILLS! Wow. I want to touch them all – I love the details and the texture. They’re so incredibly feminine and drop-dead-gorgeous. WOW again. Just wow. I love the photo of the hem of the dress with the ivory fabric flowers and lace. But I don’t think that’s my favorite. I also love the first dress with the puff sleeves that’s so sheer and delicate. I would love to wear one of these if my dress wasn’t being altered as we speak (as I speak? type?).

  14. Emma Cleveley on March 25, 2012

    Absolutely stunning collection. I think I just died and went to heaven :)

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